Business growth should be a good thing. But if you aren’t ready for it, your growing pains can escalate to the point of harming your business. Fast growth means bringing in new employees, increasing your business and warehouse locations, and adding a multitude of other changes.
Enterprise Resource Planning systems allow enterprises like yours to effectively manage their databases for a variety of processes – from one integrated system. In the beginning, an ERP system was first developed as a solution for controlling inventory. Over time, additional software was created for a variety of purposes which resulted in better productivity, better workflow, and better management of data.
The effectiveness of marketing campaigns is traditionally measured by the revenue made in excess of advertising costs. This is called the return on advertising spend (ROAS) metric. On the surface, this seems to be the right metric for gauging marketing success. It’s hard to imagine how getting the biggest return on money spent could harm a business.
Do you want to run your small business with an all-in-one software package that will cover all of the major aspects, including the following?
When considering who is responsible for bringing in and retaining customers, the marketing and sales departments come to mind. Rarely is this considered the province of the purchasing department. While purchasing isn’t directly engaged in this activity, the costs of the items they procure are reflected in the prices the customer sees. Since price is a big factor in the customer’s buying decision, especially for the first-time customer, businesses must get product pricing right.